Posters can move now

I’ve been looking at this incredible project called neuralPoster from German design studio Keingarten.

“Watch the progress of an AI learning and understanding contemporary poster design.”

This image doesn’t do it justice so check out the instagram to see it in action.

I find there’s something really compelling about this project - we’ve of course already seen dynamic artworks displayed in houses and galleries, but the form of the poster seems so non-digital (but is it?), so to see it move is like watching an animal or something. It is learning from the form of the poster, what does the form of the poster learn from it?